Sri Lanka Export Development Board organised Sri Lanka participation’s for the 2nd time at the “THAIFEX – Anuga Asia -2024”, an international food fair held in Bangkok, Thailand from 28th May to 01st June 2024 with Six Sri Lankan food processing companies and one startup company to promote agriculture products such as food & beverages, tea, coconut kernel products, fruits, and spices.
Having identified the immense benefits the economy could get, through startup internationalisation, the EDB is proud to have played a pivotal role in facilitating the Startup – Silk Foods (Pvt) Ltd’s participation in the Thaifex Anuga Asia 2024 Startup Programme.
Thaifex Anuga Asia serves as a dynamic platform where emerging food startups can showcase their innovations, connect with industry leaders, and explore new market opportunities. For Silk Foods (Pvt) Ltd, participation in this esteemed event opens doors to invaluable networking, collaboration, and exposure on a global scale.
Moreover, Thaifex Anuga Asia provides a fertile ground for startups to gain insights into market trends, consumer preferences, and industry best practices. This exposure is instrumental in refining product strategies, enhancing brand visibility, and driving sustainable growth. In addition to this enriching experience, Silk Foods (Pvt) Ltd seized a remarkable opportunity to pitch their innovation to venture capitalists, business partners, and potential buyers at the Thaifex Future Food Experience stage on 31st June 2024. For Silk Foods (Pvt) Ltd, participation in this esteemed event opened doors to invaluable networking, collaboration, and exposure on a global scale, featuring their plant-based vegan products, including their Burger Patty.
Ms. Anna Griazova, Head of Digital & CCO of Silk Foods (Pvt) Ltd, shared her thoughts regarding their groundbreaking participation in the Thaifex Anuga Asia 2024 Startup Programme:
“We are immensely grateful to the Export Development Board for facilitating our participation in the Thaifex Anuga Start Up trade show. Having a dedicated area alongside other innovative companies allowed us to showcase our products throughout the event, culminating in a valuable pitch presentation. This experience provided us with critical insights into the latest food industry trends, direct customer feedback on product demands, and the opportunity to engage with new customers, significantly enriching our market understanding.”
This testimony encapsulates the profound impact of EDB is support towards the Sri Lankan export potential startups, which has enabled Silk Foods (Pvt) Ltd to make history as the first Sri Lankan startup company eligible to showcase at this prestigious event.
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